Collaboration and Innovation
Technology alone is not deemed enough for innovation. The annual
meeting of the World Economic Forum in 2019 saw the industry giants single out innovation as their
priority, surpassing the aspects of industrial competitiveness, customer
and technological capabilities. Around 86% of the CEOs who attended the meeting, pointed out that
collaboration is an extremely effective skill and it is the most crucial ingredient that can drive
excellence in innovation.
As the world has stumbled upon the detrimental effects of
change, which is largely a direct result of the industrial revolution and prolific consumption of
natural reserves; innovation has been regarded as the key remedy to rebuild the
economies. Essentially, the new-age innovations need to be eco-friendly and sustainable while
the fundamental requirements of the innovation themselves. Thus it is imperative that collaborative
efforts between innovating bodies can lead to more sustainable results by curbing unreasonable
consumption while expanding eco-friendly practices and processes.
With significant mismatch in trade-offs between higher
patterns and lower resources availability, the need for building innovative solutions to overcome
underlying challenges has never been so relevant. Optimization of natural resources appears to be an
imminent solution to maintain harmony between the available resources and our consumption patterns.
Optimization is plausible with the implementation of innovative solutions, wherein building
solutions require collaborations between people or/and firms. The world needs ‘collaborations’
especially in times when the traditionally course of doing things does not seem to be workable for
planet any further.
Importance of B2B or B2C collaboration for innovative
Collaboration is regarded as the central theme of innovation.
Collaboration might occur in various ways. Both B2B and B2C collaborative efforts are bearing fruits
the reasons are associated with the following:
Associations: With an increase in the number of people
sustainability practices, the result is evolving associations in different perspectives. The
collaboration of Network Rails and Bio-Bean converting 700 tonnes of coffee waste into bio-fuel is a
beautiful example of the same.
Speed: Performing all the steps alone can cause
delays in production. Collaborative feedback speeds up the essential iterations which are necessary
the development of innovative solutions.
Connections: Successful innovation results from a
idea and collaborations help generating such ideas by developing significant connections between
Energy: The energy and the strength of the team that
part of collaborations assist in overcoming any form of resistance and blockades that might be
encountered while working towards a common goal.
Implementation: Innovation results in the implementation
complete solution or idea by cultivating a proliferation of diversity in the group and letting
individuals performing several combinations of good work.
Examples of impact-driven collaborations:
Floor manufacturer Interface is now working with recycling firm
Shark Solutions to reach the zero negative environmental impact goals. It’s been a decade long
for them and they are very near to reach their goals. Turning waste into carpets is what they are
getting the limelight for.
The Crossrail project and the Royal society for the conservation
birds have started a new project wherein they would regenerate a salt marsh near Essex coast to
new habitat for wildlife.
The wide-spread impacts of collaboration and the need for people
implement it :
It has been established that the collaborative approach is
tremendously effective in building consensus, increases the levels of motivation and participation
amongst individuals and bodies, pulling teams together, mentoring the nascent workforce on the
of sustainable development and etc. Similarly, collaboration leads to the development of a fertile
resulting in ground-breaking innovative outputs, which results in businesses, their employees, and
consumers to benefit significantly by involving in such practices.